Brand is one of the key influencing factors when customers choose an organisation to deal with, it provides the first impression and sets out how the business wishes to be portrayed.
For many organisations brand is simply a matter of choosing a colour, a typeface and a logo, but it goes much deeper than that. Every touch point between business and client is a marketing occasion, if it is not carefully controlled then it can give a different impression from that which is desired.
normal view of brand / marketing
Marketing is the consideration of each touch point, and the subtleties of each occasion - from the type of stock (paper) you use (recycled v. bleached business cards etc.) to the message you put across when talking to your clients...
a more accurate understanding of some of the places where marketing takes place
As you will see from the above diagram which shows just some of the places where marketing takes place, only one of these has human involvement - all the others stand alone when the client interacts with them - it is important therefore that they are 'on message' so that when-ever the client comes in touch with your organisation in any way they receive a consistent and accurate marketing message - supporting your ethos, brand, approach, strategy, etc. Designtoo can help you in each of these areas.