In today's world there are two parallel aspects of your organisation you need to consider:
The first is about how you run the organisation, your customer service, what you offer etc.
The second is your Brand - how are you perceived on first contact, do you seem to be professional, competent and focused on what the customer needs?
There has been a rise in organisations who focus purely on your brand without consideration of the organisation itself - that is spin and it is not sustainable in the long term.
As the diagram above shows - your brand sits around your organisation and is the filter through which your client views you. Key to a successful brand is to ensure that it enhances / supports your organisation without making empty promises. Your brand will set the tone of your company; position it in the market place; offer subtle psychological triggers in colour, shapes and association; and ensure that clients and potential clients feel comfortable in the association they have with you.
It is important that your brand maximises your reputation and offering - as long as you can deliver on the promises you make, your brand can set you out as what-ever you wish to be... man and a dog, in a tin shack in Cornwall - reclusive eccentric or internet entrepreneur? - the brand dictates the difference, work out what you are promising, ensure you can deliver, we then help make sure that the brand promotes it.
For a large number of companies, their current brand is a negative part of their business: lack of cohesion, messy, not thought through - or crisp, modern, efficient and professional - it all implies that you do business the same way...
If you have a strong current brand we will happily work with it, other wise we suggest:
1. Discussion about The Brand Filter - how do you want your company to be seen. This can be as simple or as complex a discussion as you want, but at its heart it will look at your business goals and strategy and ensure that your brand supports and grows your business.
2. Creation of the brand - colour / logo / fonts / feel / etc.
3. Implementation of the brand - business cards / headed note paper / website / stationery / etc.